Tuesday, 27 June 2017
Monday, 19 June 2017
Research: Magazine Advert
1.) Look at the magazine adverts produced by previous A2 students on their blogs. Which do you find most like real magazine adverts?
I think this one looked very real. This is because it had all the relevant conventions included. It included, the title of the album, in a red print. The red connotes to danger, passion and sometimes love, the faded effect on the text gave made it fresh and edgy. It also included the name of the artist as well as critical ratings. Another convention included is the "google play" and "iTunes" playing options.
2.) Research and collect adverts for newly released albums in a number of Music Magazines.
Target audience:
I think all music adverts are represented in different ways. However I think pop genre music include more colour and eye capturing features. For example the Jessie J one has Jessie J written in huge gold writing, making the name recognisable. Similarly, Little Mix which is on my previous blogpost, used a puprle/pink colour scheme to target their audience of mainly girls.
We analysed this one in class;
2.) Research and collect adverts for newly released albums in a number of Music Magazines.
I think all music adverts are represented in different ways. However I think pop genre music include more colour and eye capturing features. For example the Jessie J one has Jessie J written in huge gold writing, making the name recognisable. Similarly, Little Mix which is on my previous blogpost, used a puprle/pink colour scheme to target their audience of mainly girls.
We analysed this one in class;
Monday, 12 June 2017
Research: Retailers
It can be inferred with online streaming, Apple Music and Spotify, people going out to buy CDS is becoming less and less common, however this is not the case!
- Infact, digital sales only eclipsed CDs for the first time in 2014. During that year, global sales of physical music (most of which are CDs) totaled $6.82 billion, which was down about 8 percent from the year before.
- Billboard reported in July of 2015 that in the first half of the year, CD sales were in fact down from the last half of 2014, but still totaled 56.6 million units.
HMV:
HMV is one of the most renowned CD/DVD shops in the UK. HMV turned over £325m in the year to 2 January compared with £366m in 2015, a figure that was bolstered by the inclusion of an extra week’s trading. Despite the decline, HMV chair, Paul McGowan, described the figures as “encouraging”, pointing to market-share gains made in physical music and film sales. This made headlines such as "Retailer remains positive despite £41m drop in sales, pointing out 53-week sales period in 2015 and move to reduce video game shelf space" and "HMV sales fall as decline in physical media continues", stating that Brits have moved towards digital media alternatives.
- Infact, digital sales only eclipsed CDs for the first time in 2014. During that year, global sales of physical music (most of which are CDs) totaled $6.82 billion, which was down about 8 percent from the year before.
- Billboard reported in July of 2015 that in the first half of the year, CD sales were in fact down from the last half of 2014, but still totaled 56.6 million units.
HMV:
HMV is one of the most renowned CD/DVD shops in the UK. HMV turned over £325m in the year to 2 January compared with £366m in 2015, a figure that was bolstered by the inclusion of an extra week’s trading. Despite the decline, HMV chair, Paul McGowan, described the figures as “encouraging”, pointing to market-share gains made in physical music and film sales. This made headlines such as "Retailer remains positive despite £41m drop in sales, pointing out 53-week sales period in 2015 and move to reduce video game shelf space" and "HMV sales fall as decline in physical media continues", stating that Brits have moved towards digital media alternatives.
Research: DigiPak
What is a digipak?
A digipak is a marketing tool intended to offer the buyer an incentive for purchasing the hard copy from a high street or online retailer rather than downloading/streaming the music.
From my research I have discovered:
Front cover, includes:
Name of the album
Name of the artist, usually in bigger font than the album name, making the artist's name recognisable.
One main image - either of artist, or related to artist/name of the album
Spine:
Name of artist
Name of album
Abbreviated institutional information
Backcover:
Numbered tracks
Copyrights
Record Label
Barcode
Internal Panels:
Includes space for disc
Bookelts/Postcards/posters:
Images of artist
Individual information on each track e.g., recording information/ who wrote it
A digipak is a marketing tool intended to offer the buyer an incentive for purchasing the hard copy from a high street or online retailer rather than downloading/streaming the music.
From my research I have discovered:
Front cover, includes:
Name of the artist, usually in bigger font than the album name, making the artist's name recognisable.
One main image - either of artist, or related to artist/name of the album
Spine:
Name of artist
Name of album
Abbreviated institutional information
Backcover:
Numbered tracks
Copyrights
Record Label
Barcode
Internal Panels:
Includes space for disc
Bookelts/Postcards/posters:
Images of artist
Individual information on each track e.g., recording information/ who wrote it
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