Monday, 12 June 2017

Research: DigiPak

What is a digipak?

A digipak is a marketing tool intended to offer the buyer an incentive for purchasing the hard copy from a high street or online retailer rather than downloading/streaming the music.

From my research I have discovered:

Front cover, includes:

Name of the album
Name of the artist, usually in bigger font than the album name, making the artist's name recognisable.
One main image - either of artist, or related to artist/name of the album

Spine:

Name of artist
Name of album
Abbreviated institutional information

Backcover:

Numbered tracks
Copyrights
Record Label
Barcode


Internal Panels:
Includes space for disc


Bookelts/Postcards/posters:

Images of artist
Individual information on each track e.g., recording information/ who wrote it

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